Get a clear picture of what's actually going on in your business — in ten minutes, for free.
Ian asks the right questions in plain language, listens to what's top of mind, and turns a messy situation into a structured, actionable strategic brief. No consultants, no judgment, no jargon.
An honest diagnostic, not an AI hallucination.
Ian doesn't pretend to be an advisory board. It won't hand you generic advice dressed up as a definitive verdict.
Its job is simple: ask sharp questions, adapt to what you say, and synthesize the noise into a clear, structured brief. When you genuinely need specialized outside help, Ian identifies the kind of expert you should look for, and explains exactly why.
What Ian looks at
Business fundamentals
What the business does, who it serves, how it makes money.
Financial health
Revenue trajectory, margins, cash runway, financial pressure.
Market & customers
Who buys, why, how they're acquired, whether demand is growing.
Operations & team
How work gets done, where the team is stretched, hiring strain.
Growth goals & constraints
What the owner wants in the next 6–12 months and what's in the way.
Risks & blockers
The specific thing that prompted this conversation.
How it works
Tell Ian the basics
Take one minute to set your business context so Ian doesn't have to ask the obvious questions.
Have a real conversation
Ian asks one or two questions at a time. It adapts to your answers. Pause and come back whenever you want.
Get a structured brief
Ian pulls the threads together into ranked issues, concrete next actions, and signals for outside help.
A note on privacy and advice
Ian is not certified financial, legal, or tax advice. It is a sounding board designed to help you structure your thinking.
When Ian recommends outside expertise, it is describing a category (e.g. "a fractional CFO"). No specific advisors are recommended or contacted.
Guest work is stored by the service and linked to a private browser cookie. Creating an account lets you claim it and return from other sessions.